Monday, April 15, 2013

3-D Movies Have Lost Their Edge


For the first time since 2009, theatrical attendance for 3-D movies is projected to decline, according to a report released by Fitch Ratings this week.

According to the report, movie theater attendance for 2013 does not measure up to the attendance for last years' films which included several franchise blockbusters.

"Attendance likely benefited from the initial proliferation of 3-D films," the study's authors wrote.
"However, the initial excitement has dwindled, and consumers are focused again on the overall quality of the film and are weighing the cost of a premium ticket versus a base 2-D ticket," they wrote.
For the past two years, box office revenue for the United States and Canada remains $1.8 billion. A slight decline in 2013 is expected despite several upcoming 3-D movies such as "Iron Man 3," "Man of Steel" and "Star Trek into Darkness."

Box offices worldwide last year improved to a record-breaking $34.7 billion with blockbusters like "The Dark Knight Rises," "The Hunger Games" and "The Avengers."
The report found that audiences are unhappy spending $3 to $4 extra to see films in 3-D. Fitch’s study explains that although going to the movies is still perceived to be a lower-cost form of entertainment, increased pricing, especially on 3-D films, may diminish that perception.
“I don’t think it’s worth it. I don’t get the thrill from 3-D movies. The only movie I ever wanted to see in 3-D is 'Avatar',” Chris Hicks, a student at the University of Georgia, said.
"Avatar" was the first film to gross $2 billion and had the highest opening weekend for a film that was entirely in 3-D. Technological advancements became prominent in the 3-D movie industry after "Avatar's" release but the box office sales are still dropping.
Viewers are becoming increasingly aware that the increasing cost of seeing a 3-D movie is not justified by the quality of the movie.



“Spending extra money to see a movie in 3-D doesn’t appeal to me. It gives me a headache most of the time honestly,” Hicks said.

As for the future, Fitch expects the film industry to have favorable economic results but it will still wane in comparison to 2012.

1 comment:

  1. WHO CONTROLS CLIMATE GOD OR MAN? BY STEVE FINNELL

    Can man control the earth's climate, or is God in control of the weather? Do man-made carbon dioxide emission control the climate of the earth or does God control the weather? Who created the weather, man or God?

    Genesis 7:4 "For after seven more days I will cause it to rain on the earth forty days and forty nights, and I will destroy from the face of the earth all living things that I have made."(NKJV)

    Question: Did man-made CO2 emissions cause it to rain forty days and forty nights, and destroy everything but what was on the ark with Noah?

    Matthew 8:24-27......26 But He said to them, "Why are you fearful, O you of little faith? Then He arose and rebuked the winds and the sea. And there was great calm.........(NKJV)

    Questions: Did man-made CO2 emissions cause the storm. Did man calm the storm by controlling their carbon footprint?

    Job 37 1:24.... 6 For He says to the snow, 'Be on the earth': Likewise to the gentle rain and heavy rain of His strength......(NKJV)

    Question: Do men have the ability to control the climate by controlling man-made CO2 emissions?

    Psalm 135:6-7 Whatever the Lord pleases He does, In heaven and on earth, In the seas and in all deep places. 7 He causes the vapors to ascend from the ends of the earth; He makes lightning for the rain; He brings the wind out of His treasuries.(NKJV)

    Question: Can men control the climate by controlling man-made CO2 emissions?

    Who is in control of the climate, God in heaven or puny men on earth?

    [NOTE: Carbon dioxide is not a pollutant; neither is oxygen nor water. CO2, O, and H2O are necessary to sustain life.]

    YOU ARE INVITED TO FOLLOW MY BLOG. http://steve-finnell.blogspot.com

    ReplyDelete